Mark Wilson

Students will apply marketing theory to undertake a major marketing analysis and develop a detailed marketing plan for an operational client/organization. They will practice the integration of marketing and business concepts learned throughout the degree; manage, design, prepare and present a comprehensive project that will meet the requirements of the operational organization. Students will develop and complete substantial primary research, that includes the design, implementation, and analysis of the client’s marketing issue. They will develop a marketing plan that will be fully costed with all numbers justified. Students will provide recommendations that will have metrics attached to it so the operational organization/client can measure the success or failure of the activity undertaken.

Student teams will develop, launch and manage an online business or participate in a competitive marketing business simulation program. The teams will make decisions and be held accountable for them through achievement of specified measurable Web Analytics, profit and loss results and other metrics in a competitive team environment.

Online Business Launch
Canadian Express Grocery – Pre Launch Report
Canadian Express Grocery Online – Screenshots 1
Canadian Express Grocery Online – Screenshots 2 + Analytics
Canadian Express Grocery – Post Launch Analysis

Consulting Report – Overall Summary
Consulting Report Summary – Fitness Facility
*For confidentiality reasons, names and the location have been removed from the attached summary. This is strictly an outline detailing the key issues and recommendations for the Company.