Marketing in a Digital World Reflection
Assignment Reflection The assignments we completed throughout the Marketing in a Digital World course allowed us to analyze and learn how many aspects there are to maintaining a strong digital campaign. We began with an Online Audit that had us reviewing a company’s digital presence (primarily through social networks). Through this assignment we were able … Continue reading
Professionalism on LinkedIn
LinkedIn was released in 2003 and has been growing in popularity quite rapidly, especially over the past few years. However, not everyone uses this tool properly and some treat it as if it were another casual social networking tool. Here are some reasons why LinkedIn should be used strictly professionally and not as another ‘Facebook’ … Continue reading
5 Tips to Boost your Business Social Media Front
So what’s the big deal? Still think Social Media is just a fad? I would take another real hard look, because your competitors might be capitalizing on these free tools while you’re sitting there in the past… and eventually history. Here are 5 tips to improving your Social Media presence for the New Year. Stock … Continue reading
OMG – Digital Marketing is leading us to ‘Surrogates’!
You might be wondering… what are you talking about Mark? Well, you’ll understand the reasoning behind my title after you’ve read the blog. You also might want to see the movie – Surrogates, in order to appreciate my meaning. If I had not been introduced to OMG What Happened and What Should I Do? I would … Continue reading
Corporate Social Media – It shouldn’t be so boring…
“Very few people act as if they’re automated social media bots. So why do companies?” There are 5 ways that companies could be using Social Media to be more creative and stay ahead of their competition, but usually don’t. The problem is that they don’t understand how to properly use this tool, because they model … Continue reading
Social Media Marketing – Top News
Let’s face it, there’s a ton of different marketing sites that can enlighten us on the ‘now’ and ‘soon to be’ of social media. The problem I’ve faced is that there is SO much information on the web that it’s hard to stay on top of it all without subscribing to tons of different large … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
Social Media Analytics – What, Where, When, Why, Who, How?
Michael Senger http://www.stonemass.com/blog/category/social-media/ Michael Senger points out that social media is a collaboration of all online media outlets (i.e. Facebook, Twitter, Flikr, MySpace, etc.) and not just Facebook and Twitter. He states that ‘The platform and technology change, but that the customer is always driven by the same behavior, they just use different tools’. He … Continue reading
Mark Wilson 