Advertising Standards is a censorship protecting no one.
Ad Standards The Canadian Code of Advertising Standards was produced in 1963. It was developed to promote professionalism in advertising, constantly being reviewed and updated to keep it current with the time. The code is administered by Advertising Standards Canada (ASC), which is the company in charge of maintaining reliable advertising in the community. The … Continue reading
Manufacturer Agent Contract Review
Analyzing a Manufacturer’s Agent contract brought up the following core points. 5 Key Points Sales Policies – “Principal establishes the price” This is a major point, because it stops the representative from setting their own product prices when trying to give the best deal possible to a customer. This allows control over the price products … Continue reading
Key Points on Account Management
Sales Cycle P – Prospecting I – Interviewing (Find needs & wants – a CO-SOLUTION: come up with a solution for them) P – Presenting (Tying up loose ends, selling to other stake holders who were not involved with the interviewing process) C (A) – Closing (Action) (Contract signing & delivery of product) Make 7 … Continue reading
Privacy Legislation is unfounded and not needed.
I was not present for the debate this week due to a brutal cold I’ve had for the past week. However, I wish to briefly share my opinion on the subject. I think as a general rule Privacy Legislation is a good thing. I’m thinking of the spam calls and emails I get on a … Continue reading
Cause Marketing is a Scam!
Why Cause Marketing is good? Business Improves reputation – differentiates brand Stimulates brand loyalty and preference Increase positive brand exposure to consumers – leads to favorable treatment from stakeholders and consumers Increase bottom line Consumers view brand more favorably if they are connected Helps gain and retain more employees Many companies take advantage of the … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
Social Media Analytics – What, Where, When, Why, Who, How?
Michael Senger http://www.stonemass.com/blog/category/social-media/ Michael Senger points out that social media is a collaboration of all online media outlets (i.e. Facebook, Twitter, Flikr, MySpace, etc.) and not just Facebook and Twitter. He states that ‘The platform and technology change, but that the customer is always driven by the same behavior, they just use different tools’. He … Continue reading
First Class – Check!
A great first class, already looking forward to the semester ahead (except for allllll the reading across my classes). Have some great profs this semester, couldn’t have picked a better lineup for the BBAMM program!
It’s a bit like a big report…
Well, I have the general outline of my site, but now I need to fill in all the blanks! To do list -Fill in work experience and some previous work demos -Start my school blogging/portfolio Anyhow, slowly catching on, stay tuned for more in the very near future (including fitness tips and nutrition advice!) Mark … Continue reading
Mark Wilson 