Welcome to my World!
First off, Welcome! My name is Mark Wilson (if you haven’t already noticed) and I’m a 4th year BBAMM student at Kwantlen Polytechnic University. I have been working full-time and completing my degree through night courses for 6 years now. I’m in my final semester of the BBA in Marketing Management and very happy to … Continue reading
Marketing – More is better, but is it really?
Marketing is something that has been around since the dawn of time. Before we even coined the term, it started as word of mouth. But as the years progressed and the products available grew, ‘marketing’ became the foundation to promoting sales. When business started, we marketed blind, because nobody knew how to track returns. And … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
Viral Marketing – What’s the deal?
Again, I was not present for this class debate, but will share my thoughts. Pro Contacts a large base of the public Usually low cost alternative Increased Social Media and communication methods making it easier to send viral messages Growing technology has message easily spread across many platforms Con Loss of control over message Not … Continue reading
Mark Wilson 