The Groupon Paradox – How it can destroy your business!
What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading
Mark Wilson 