Advertising Standards is a censorship protecting no one.
Ad Standards The Canadian Code of Advertising Standards was produced in 1963. It was developed to promote professionalism in advertising, constantly being reviewed and updated to keep it current with the time. The code is administered by Advertising Standards Canada (ASC), which is the company in charge of maintaining reliable advertising in the community. The … Continue reading
Privacy Legislation is unfounded and not needed.
I was not present for the debate this week due to a brutal cold I’ve had for the past week. However, I wish to briefly share my opinion on the subject. I think as a general rule Privacy Legislation is a good thing. I’m thinking of the spam calls and emails I get on a … Continue reading
Cause Marketing is a Scam!
Why Cause Marketing is good? Business Improves reputation – differentiates brand Stimulates brand loyalty and preference Increase positive brand exposure to consumers – leads to favorable treatment from stakeholders and consumers Increase bottom line Consumers view brand more favorably if they are connected Helps gain and retain more employees Many companies take advantage of the … Continue reading
Has the new copyright legislation gone too far?
The Copyright Act. Two sides to this tale. First, I love music and enjoy watching a movie every so often. I also love things that are free. Downloading is free. In this great world of sharing by downloading music, movies, TV shows, etc., we’re enjoying more and more entertainment, at no cost. Is this good? Not … Continue reading
Food marketers should be held responsible for the obesity epidemic in Canada
Pre-Debate This week we’re discussing whether or not food marketers should be held responsible for obesity rates in Canada. I’m very excited for this debate, because this is right up my alley of interests. My initial thoughts are that it’s not entirely the food marketers fault that our obesity rates are skyrocketing. Yes, they push … Continue reading
Daily Debate Practice – Consumer Protection
We did a very quick runthrough of what the debate would look like this week in class and I drew a ‘quick conclusion’ based on our ‘quick discussion’. Pros Helps keep consumers safe from some of the potential risks associated with various products (ie. helmets for bikes, seatbelts for cars) Cons Basically ‘forces’ consumers to … Continue reading
Mark Wilson 