The Groupon Paradox – How it can destroy your business!
What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading
Corporate Social Media – It shouldn’t be so boring…
“Very few people act as if they’re automated social media bots. So why do companies?” There are 5 ways that companies could be using Social Media to be more creative and stay ahead of their competition, but usually don’t. The problem is that they don’t understand how to properly use this tool, because they model … Continue reading
Mark Wilson 