Manufacturer Agent Contract Review
Analyzing a Manufacturer’s Agent contract brought up the following core points. 5 Key Points Sales Policies – “Principal establishes the price” This is a major point, because it stops the representative from setting their own product prices when trying to give the best deal possible to a customer. This allows control over the price products … Continue reading
Key Points on Account Management
Sales Cycle P – Prospecting I – Interviewing (Find needs & wants – a CO-SOLUTION: come up with a solution for them) P – Presenting (Tying up loose ends, selling to other stake holders who were not involved with the interviewing process) C (A) – Closing (Action) (Contract signing & delivery of product) Make 7 … Continue reading
Privacy Legislation is unfounded and not needed.
I was not present for the debate this week due to a brutal cold I’ve had for the past week. However, I wish to briefly share my opinion on the subject. I think as a general rule Privacy Legislation is a good thing. I’m thinking of the spam calls and emails I get on a … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
First Class – Check!
A great first class, already looking forward to the semester ahead (except for allllll the reading across my classes). Have some great profs this semester, couldn’t have picked a better lineup for the BBAMM program!
Mark Wilson 