Marketing in a Digital World Reflection
Assignment Reflection The assignments we completed throughout the Marketing in a Digital World course allowed us to analyze and learn how many aspects there are to maintaining a strong digital campaign. We began with an Online Audit that had us reviewing a company’s digital presence (primarily through social networks). Through this assignment we were able … Continue reading
The Groupon Paradox – How it can destroy your business!
What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading
Viral Ads – Do they promote sales?
Advertising isn’t always about what you need An ad’s viral effects are rarely correlated with the type of product (i.e. commodity, etc.). The aspect that creates a viral ad is the ad itself, not the product it’s advertising. With this in mind, do you remember the product or the ad better? Because that’s what seperates … Continue reading
Advertising Standards is a censorship protecting no one.
Ad Standards The Canadian Code of Advertising Standards was produced in 1963. It was developed to promote professionalism in advertising, constantly being reviewed and updated to keep it current with the time. The code is administered by Advertising Standards Canada (ASC), which is the company in charge of maintaining reliable advertising in the community. The … Continue reading
Viral Marketing – What’s the deal?
Again, I was not present for this class debate, but will share my thoughts. Pro Contacts a large base of the public Usually low cost alternative Increased Social Media and communication methods making it easier to send viral messages Growing technology has message easily spread across many platforms Con Loss of control over message Not … Continue reading
Mark Wilson 