Viral Marketing – What’s the deal?
Again, I was not present for this class debate, but will share my thoughts. Pro Contacts a large base of the public Usually low cost alternative Increased Social Media and communication methods making it easier to send viral messages Growing technology has message easily spread across many platforms Con Loss of control over message Not … Continue reading
The Reason YOU want ME on YOUR Team
Why should you hire me? Why should anyone hire me for that matter? Every year there are thousands of students graduating with degrees across the Country. Each of them are expecting to ‘make it big’ because, oh boy, they got a degree! The problem is that the majority of these students have no experience in … Continue reading
Manufacturer Agent Contract Review
Analyzing a Manufacturer’s Agent contract brought up the following core points. 5 Key Points Sales Policies – “Principal establishes the price” This is a major point, because it stops the representative from setting their own product prices when trying to give the best deal possible to a customer. This allows control over the price products … Continue reading
Key Points on Account Management
Sales Cycle P – Prospecting I – Interviewing (Find needs & wants – a CO-SOLUTION: come up with a solution for them) P – Presenting (Tying up loose ends, selling to other stake holders who were not involved with the interviewing process) C (A) – Closing (Action) (Contract signing & delivery of product) Make 7 … Continue reading
Privacy Legislation is unfounded and not needed.
I was not present for the debate this week due to a brutal cold I’ve had for the past week. However, I wish to briefly share my opinion on the subject. I think as a general rule Privacy Legislation is a good thing. I’m thinking of the spam calls and emails I get on a … Continue reading
Cause Marketing is a Scam!
Why Cause Marketing is good? Business Improves reputation – differentiates brand Stimulates brand loyalty and preference Increase positive brand exposure to consumers – leads to favorable treatment from stakeholders and consumers Increase bottom line Consumers view brand more favorably if they are connected Helps gain and retain more employees Many companies take advantage of the … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
Social Media Analytics – What, Where, When, Why, Who, How?
Michael Senger http://www.stonemass.com/blog/category/social-media/ Michael Senger points out that social media is a collaboration of all online media outlets (i.e. Facebook, Twitter, Flikr, MySpace, etc.) and not just Facebook and Twitter. He states that ‘The platform and technology change, but that the customer is always driven by the same behavior, they just use different tools’. He … Continue reading
Has the new copyright legislation gone too far?
The Copyright Act. Two sides to this tale. First, I love music and enjoy watching a movie every so often. I also love things that are free. Downloading is free. In this great world of sharing by downloading music, movies, TV shows, etc., we’re enjoying more and more entertainment, at no cost. Is this good? Not … Continue reading
Food marketers should be held responsible for the obesity epidemic in Canada
Pre-Debate This week we’re discussing whether or not food marketers should be held responsible for obesity rates in Canada. I’m very excited for this debate, because this is right up my alley of interests. My initial thoughts are that it’s not entirely the food marketers fault that our obesity rates are skyrocketing. Yes, they push … Continue reading
Mark Wilson 