Marketing in a Digital World Reflection
Assignment Reflection The assignments we completed throughout the Marketing in a Digital World course allowed us to analyze and learn how many aspects there are to maintaining a strong digital campaign. We began with an Online Audit that had us reviewing a company’s digital presence (primarily through social networks). Through this assignment we were able … Continue reading
Professionalism on LinkedIn
LinkedIn was released in 2003 and has been growing in popularity quite rapidly, especially over the past few years. However, not everyone uses this tool properly and some treat it as if it were another casual social networking tool. Here are some reasons why LinkedIn should be used strictly professionally and not as another ‘Facebook’ … Continue reading
The Groupon Paradox – How it can destroy your business!
What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading
Viral Ads – Do they promote sales?
Advertising isn’t always about what you need An ad’s viral effects are rarely correlated with the type of product (i.e. commodity, etc.). The aspect that creates a viral ad is the ad itself, not the product it’s advertising. With this in mind, do you remember the product or the ad better? Because that’s what seperates … Continue reading
5 Tips to Boost your Business Social Media Front
So what’s the big deal? Still think Social Media is just a fad? I would take another real hard look, because your competitors might be capitalizing on these free tools while you’re sitting there in the past… and eventually history. Here are 5 tips to improving your Social Media presence for the New Year. Stock … Continue reading
OMG – Digital Marketing is leading us to ‘Surrogates’!
You might be wondering… what are you talking about Mark? Well, you’ll understand the reasoning behind my title after you’ve read the blog. You also might want to see the movie – Surrogates, in order to appreciate my meaning. If I had not been introduced to OMG What Happened and What Should I Do? I would … Continue reading
Corporate Social Media – It shouldn’t be so boring…
“Very few people act as if they’re automated social media bots. So why do companies?” There are 5 ways that companies could be using Social Media to be more creative and stay ahead of their competition, but usually don’t. The problem is that they don’t understand how to properly use this tool, because they model … Continue reading
Social Media Marketing – Top News
Let’s face it, there’s a ton of different marketing sites that can enlighten us on the ‘now’ and ‘soon to be’ of social media. The problem I’ve faced is that there is SO much information on the web that it’s hard to stay on top of it all without subscribing to tons of different large … Continue reading
Marketing – More is better, but is it really?
Marketing is something that has been around since the dawn of time. Before we even coined the term, it started as word of mouth. But as the years progressed and the products available grew, ‘marketing’ became the foundation to promoting sales. When business started, we marketed blind, because nobody knew how to track returns. And … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
Mark Wilson 