Cause Marketing is a Scam!
Why Cause Marketing is good? Business Improves reputation – differentiates brand Stimulates brand loyalty and preference Increase positive brand exposure to consumers – leads to favorable treatment from stakeholders and consumers Increase bottom line Consumers view brand more favorably if they are connected Helps gain and retain more employees Many companies take advantage of the … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
Social Media Analytics – What, Where, When, Why, Who, How?
Michael Senger http://www.stonemass.com/blog/category/social-media/ Michael Senger points out that social media is a collaboration of all online media outlets (i.e. Facebook, Twitter, Flikr, MySpace, etc.) and not just Facebook and Twitter. He states that ‘The platform and technology change, but that the customer is always driven by the same behavior, they just use different tools’. He … Continue reading
Has the new copyright legislation gone too far?
The Copyright Act. Two sides to this tale. First, I love music and enjoy watching a movie every so often. I also love things that are free. Downloading is free. In this great world of sharing by downloading music, movies, TV shows, etc., we’re enjoying more and more entertainment, at no cost. Is this good? Not … Continue reading
Food marketers should be held responsible for the obesity epidemic in Canada
Pre-Debate This week we’re discussing whether or not food marketers should be held responsible for obesity rates in Canada. I’m very excited for this debate, because this is right up my alley of interests. My initial thoughts are that it’s not entirely the food marketers fault that our obesity rates are skyrocketing. Yes, they push … Continue reading
Daily Debate Practice – Consumer Protection
We did a very quick runthrough of what the debate would look like this week in class and I drew a ‘quick conclusion’ based on our ‘quick discussion’. Pros Helps keep consumers safe from some of the potential risks associated with various products (ie. helmets for bikes, seatbelts for cars) Cons Basically ‘forces’ consumers to … Continue reading
First Class – Check!
A great first class, already looking forward to the semester ahead (except for allllll the reading across my classes). Have some great profs this semester, couldn’t have picked a better lineup for the BBAMM program!
It’s a bit like a big report…
Well, I have the general outline of my site, but now I need to fill in all the blanks! To do list -Fill in work experience and some previous work demos -Start my school blogging/portfolio Anyhow, slowly catching on, stay tuned for more in the very near future (including fitness tips and nutrition advice!) Mark … Continue reading
Mark Wilson 