Social Media Marketing – Top News
Let’s face it, there’s a ton of different marketing sites that can enlighten us on the ‘now’ and ‘soon to be’ of social media. The problem I’ve faced is that there is SO much information on the web that it’s hard to stay on top of it all without subscribing to tons of different large … Continue reading
Welcome to my World!
First off, Welcome! My name is Mark Wilson (if you haven’t already noticed) and I’m a 4th year BBAMM student at Kwantlen Polytechnic University. I have been working full-time and completing my degree through night courses for 6 years now. I’m in my final semester of the BBA in Marketing Management and very happy to … Continue reading
Marketing – More is better, but is it really?
Marketing is something that has been around since the dawn of time. Before we even coined the term, it started as word of mouth. But as the years progressed and the products available grew, ‘marketing’ became the foundation to promoting sales. When business started, we marketed blind, because nobody knew how to track returns. And … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
Advertising Standards is a censorship protecting no one.
Ad Standards The Canadian Code of Advertising Standards was produced in 1963. It was developed to promote professionalism in advertising, constantly being reviewed and updated to keep it current with the time. The code is administered by Advertising Standards Canada (ASC), which is the company in charge of maintaining reliable advertising in the community. The … Continue reading
Viral Marketing – What’s the deal?
Again, I was not present for this class debate, but will share my thoughts. Pro Contacts a large base of the public Usually low cost alternative Increased Social Media and communication methods making it easier to send viral messages Growing technology has message easily spread across many platforms Con Loss of control over message Not … Continue reading
The Reason YOU want ME on YOUR Team
Why should you hire me? Why should anyone hire me for that matter? Every year there are thousands of students graduating with degrees across the Country. Each of them are expecting to ‘make it big’ because, oh boy, they got a degree! The problem is that the majority of these students have no experience in … Continue reading
Manufacturer Agent Contract Review
Analyzing a Manufacturer’s Agent contract brought up the following core points. 5 Key Points Sales Policies – “Principal establishes the price” This is a major point, because it stops the representative from setting their own product prices when trying to give the best deal possible to a customer. This allows control over the price products … Continue reading
Key Points on Account Management
Sales Cycle P – Prospecting I – Interviewing (Find needs & wants – a CO-SOLUTION: come up with a solution for them) P – Presenting (Tying up loose ends, selling to other stake holders who were not involved with the interviewing process) C (A) – Closing (Action) (Contract signing & delivery of product) Make 7 … Continue reading
Privacy Legislation is unfounded and not needed.
I was not present for the debate this week due to a brutal cold I’ve had for the past week. However, I wish to briefly share my opinion on the subject. I think as a general rule Privacy Legislation is a good thing. I’m thinking of the spam calls and emails I get on a … Continue reading
Mark Wilson 