The Groupon Paradox – How it can destroy your business!
What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading
Viral Ads – Do they promote sales?
Advertising isn’t always about what you need An ad’s viral effects are rarely correlated with the type of product (i.e. commodity, etc.). The aspect that creates a viral ad is the ad itself, not the product it’s advertising. With this in mind, do you remember the product or the ad better? Because that’s what seperates … Continue reading
Mark Wilson 