Marketing – More is better, but is it really?
Marketing is something that has been around since the dawn of time. Before we even coined the term, it started as word of mouth. But as the years progressed and the products available grew, ‘marketing’ became the foundation to promoting sales. When business started, we marketed blind, because nobody knew how to track returns. And … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
The Art of Listening – Your Brand’s Consumer Perception
Introduction I have chosen to compare 2 nutritional supplement competitors within the health & fitness industry: Optimum Nutrition and Gaspari Nutrition. They are two of the highest rated supplement product suppliers worldwide. Both specialize in bodybuilding products, but offer variations in product and marketing strategies. Optimum Nutrition Optimum Nutrition (ON) is a subsidiary of Glanbia, … Continue reading
Social Media Analytics – What, Where, When, Why, Who, How?
Michael Senger http://www.stonemass.com/blog/category/social-media/ Michael Senger points out that social media is a collaboration of all online media outlets (i.e. Facebook, Twitter, Flikr, MySpace, etc.) and not just Facebook and Twitter. He states that ‘The platform and technology change, but that the customer is always driven by the same behavior, they just use different tools’. He … Continue reading
Mark Wilson 