MRKT 3311 – Marketing in a Digital World
Students will learn the key business and technological elements of digital marketing explained through theory and business case analysis. Students will become familiar with a variety of online marketing tools (new media) that support the online marketing functions that help drive traffic to a website, improve conversion rates, and achieve overall marketing objectives.
Impacts Social Media has on Customer Service
Social Media & Customer Service
Eat Drink & Be Local Marketing Plan
EDBL Marketing Plan
Mark Wilson 