The Groupon Paradox – How it can destroy your business!

Posted by Mark Wilson on February 28, 2012 · 2 Comments 

What is Groupon’s paradox? Groupon’s business is designed to increase consumer purchasing power by bringing companies groups of customers (from deep discounts offered) in order to boost sales. They offer a contradictory sales pattern, a boost in sales transactions, but a decline in sales profitability. Below is an example of how price erosion occurs: “The … Continue reading →

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Viral Ads – Do they promote sales?

Posted by Mark Wilson on February 28, 2012 · Leave a Comment 

Advertising isn’t always about what you need An ad’s viral effects are rarely correlated with the type of product (i.e. commodity, etc.). The aspect that creates a viral ad is the ad itself, not the product it’s advertising. With this in mind, do you remember the product or the ad better? Because that’s what seperates … Continue reading →

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CRASH Dieting

Posted by Mark Wilson on February 25, 2012 · Leave a Comment 

Check out my RANT blog on Crash Dieting. I think you’ll catch my standpoint on the topic through the video tone… ENJOY!

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5 Tips to Boost your Business Social Media Front

Posted by Mark Wilson on February 8, 2012 · Leave a Comment 

So what’s the big deal? Still think Social Media is just a fad? I would take another real hard look, because your competitors might be capitalizing on these free tools while you’re sitting there in the past… and eventually history. Here are 5 tips to improving your Social Media presence for the New Year. Stock … Continue reading →

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