Mark Wilson

Let’s face it, there’s a ton of different marketing sites that can enlighten us on the ‘now’ and ‘soon to be’ of social media. The problem I’ve faced is that there is SO much information on the web that it’s hard to stay on top of it all without subscribing to tons of different large marketing sites. Some of my favorite have been CMO & Advertising Age, but let’s face it, even there I find it hard to sort through the plethora of daily articles.

Having said that, let’s get to the point. Sure, you can join each site’s mailing list and be emailed the top stories, which is great to stay on top of ALL of the latest news… but you might be 100 after you’ve read it all. One of my most recent favorite resources has been through the social media network LinkedIn. With LinkedIn you can join various ‘groups’ that have frequent discussions regarding the host topic. I have tested this with a few of my main interests and found that their Social Media Marketing group has really helped me stay on top of the latest social media and marketing trends. You can subscribe to the group here. If you aren’t a member of LinkedIn, I believe you must sign up, but if you’re taking this course, you should be there already anyways!

Take a look around at the various groups on LinkedIn. They will send you the top news (I believe) weekly and (in my opinion) it has always included some really interesting articles. This might not be an official marketing site, but the posts are directly linked (and sourced) to various marketing sites around the world. Think of it as having everyone else doing all of the dirty work finding the top news, so that you can read it every Friday 🙂

While you’re on LinkedIn, add me to join my network of connections – http://linkd.in/xpVt0T

M

Source
LinkedIn. (2012, 01 16). Social Media Marketing Group. Retrieved 01 16, 2012, from LinkedIn: http://www.linkedin.com/groups/Social-Media-Marketing-66325