Marketing – More is better, but is it really?
Marketing is something that has been around since the dawn of time. Before we even coined the term, it started as word of mouth. But as the years progressed and the products available grew, ‘marketing’ became the foundation to promoting sales. When business started, we marketed blind, because nobody knew how to track returns. And … Continue reading
Social Media – “It Depends”
Some of the questions that have come up over the past few years are how do you measure the sales generated by ‘word of mouth’ or your return on investment from a customer service telephone line and social media outlets? While we do want to accurately calculate our returns, some of the above tools might … Continue reading
Advertising Standards is a censorship protecting no one.
Ad Standards The Canadian Code of Advertising Standards was produced in 1963. It was developed to promote professionalism in advertising, constantly being reviewed and updated to keep it current with the time. The code is administered by Advertising Standards Canada (ASC), which is the company in charge of maintaining reliable advertising in the community. The … Continue reading
Viral Marketing – What’s the deal?
Again, I was not present for this class debate, but will share my thoughts. Pro Contacts a large base of the public Usually low cost alternative Increased Social Media and communication methods making it easier to send viral messages Growing technology has message easily spread across many platforms Con Loss of control over message Not … Continue reading
The Reason YOU want ME on YOUR Team
Why should you hire me? Why should anyone hire me for that matter? Every year there are thousands of students graduating with degrees across the Country. Each of them are expecting to ‘make it big’ because, oh boy, they got a degree! The problem is that the majority of these students have no experience in … Continue reading
Mark Wilson 